Fenix Dive Center

Fenix Buceo runs two dive centers in Buenos Aires and sells courses, try-dives and dive trips. The site publishes the whole catalog with prices and dates, and every call to action opens a pre-filled WhatsApp conversation, so the sale happens where the staff already talk to their customers.

Content lives in five Google Sheets published as CSV: courses, trips, home, training and FAQ. A server-side registry keeps the sheet URLs private, typed adapters map the Spanish headers to domain models, and an in-memory cache keeps pages fast. The staff edit the sheets with guides written for them in Spanish. A click handler fires the Google Ads conversion before each WhatsApp redirect, so ad spend is attributed to real leads.